It is obvious when talking about the best types of cars to mention Italian cars, for example, such as Lamborghini and Ferrari, or Japanese cars, such as Lexus, Infiniti, or others, but when talking about the best types of phones, computers, and tablets, Apple will be at the forefront.
While we will talk here about something unique, which is the experience of making the first car with imaginative specifications from the smartphone company Apple.
- An adventure or a well-thought-out strategy:
Customers’ admiration for Apple products and the great demand to buy them was the first and most important motivation for the company to undertake this bold experiment, which turned into reality in 2014, Appel relied on its customer segment to gain a share in a market that contains a large number of large manufacturers with a long history, especially since the car is electric and has high technology, which means it is a strong competitor to Tesla.
However, the very advanced technologies manufactured by the company and the strong name of the company, in addition to the huge financial capabilities, make the project possible for success.
- Apple car features:
The Apple car is distinguished by the fact that it possesses very advanced technologies, especially with regard to self-driving and the quality of the high-tech batteries used, in addition to the speed of their charging, in addition to the compatibility with which the car is controlled more than others through Apple devices.
Although technology is the basis on which the Apple car is based, the design and performance of the car, which will be a four-wheel drive model, will give the best performance to its users, it is planned that the car's speed will reach 250 km/h and the car's design also adopts the futuristic design of cars, away from the usual traditional designs.
- Cooperation with partners:
There is no doubt that Apple has very advanced technology, but the company lacks experience in the field of vehicle manufacturing, which made it turn to partnerships and seek the help of well-established car manufacturers such as BMW and Volkswagen.
- Future plan:
The company's plan is to build huge factories in order to produce a large number of cars, amounting to about 200,000 annually, and export them to all countries of the world.
The price of the car will exceed 100,000 US dollars, and the initial possible plan is not to sell the cars, but rather to provide them for rent through applications to give the largest number an opportunity to have a wonderful experience with the Apple car.
- Equipment in the car:
A large number of screens to ensure entertainment for passengers, in addition to displaying the image in three dimensions. The car can also be controlled through voice commands and even gestures, in addition to providing the car with virtual reality glasses for entertainment during self-driving, and all seats in the car can also be moved and rotated 180 degrees.
Many rumours have spread about the Apple car project, and it is likely that the project was stopped for reasons related to the company’s future plans.
The reason for cancelling the project was due to the high cost of the project and the change in the company’s plan after focusing on AI, in addition to other matters, including the difficulties that the company faced in the field of manufacturing and production.
Apple's idea of manufacturing cars may have died, but the company's future plans are worth the sacrifice to focus on areas in which the company innovates and is considered to be at the forefront.